Episode 41
Join Grace Bruins as she sits down with Precious Williams, the unstoppable force behind the Perfect Pitch Group. In this episode, Precious shares her journey from facing challenges as a plus-sized African-American woman in the business world to becoming a renowned corporate sales trainer and international speaker.
Known for her vibrant personality and authentic approach, Precious explains the importance of defining your own narrative, showing up as your authentic self, and making an unforgettable impression. Her insights on packaging, positioning, and pitching offer small business owners the tools to amplify their message, connect with audiences, and stand out in competitive markets.
Tune in as Precious brings her vibrant energy and profound insights, peppered with personal anecdotes and actionable advice to inspire entrepreneurs to redefine their paths.
Connect with Precious Williams
Highlights:
02:57 - I'm great at pitching, but let me show you how I can train your sales team in innovative practices, client acquisition, business development, and being able to do that on such a massive scale for companies that I don't get hired because I'm black. I don't have a Brazilian butt lift nor 6 pack abs. I am black on both sides, and yet I'm winning because they're hiring someone who can change the game and transform how they think about sales and business development and still keep it funky and fresh.
04:46 - My typical client looks nothing like me because I'm working with companies and corporations. So when you hear Blackstone, Verizon, LinkedIn, Google, Microsoft, my clients are like world leaders in their zones of genius, yet they're trying to enter new industries, or they need to change the narrative on how they're seen. And so they bring in someone like me, who's not going to give them the same thing that they've been getting from other sales trainers.
08:01 - Here's one business lesson I wish I had learned earlier in the game is to teach people how to define who I am. So I define the narrative. So many people want to put me in a coach category. I'm not a coach. I'm a trainer and international professional speaker. I am a 5-time number one best-selling author. And so some people, they've been hearing coach so long, they think that everything that I do is coaching. No, it's not.
The Banking on Business podcast is aimed at helping entrepreneurs grow their businesses with practical strategies they can start using today. Hosted by Grace Bruins, Marketing Officer at Horicon Bank, each episode features an expert guest and explores ways to innovate the way you do business.